Sponsorship consultants ONSIDE has confirmed the appointment of 2017 Hurler of the Year Joe Canning, as a senior consultant on its sports advisory panel. 

The role will see the All Ireland Hurling winner join forces to uncover breakthrough new insights around how sports and sponsorships impact sponsors businesses and brands and those of sports organisations and personalities.

The partnership kicks off a new period of strategic expansion for ONSIDE, according to the brand, with a number of high profile sports personalities set to join the panel in the coming months.

Canning will support ONSIDE on a number of initiatives to help organisations make better sponsorship choices as well as advancing new techniques to specifically test the performance of sports personality centric marketing campaigns.

"Joe Canning" "John Trainor"
Joe Canning pictured with John Trainor, ONSIDE

The Portumna centre forward will also draw on his insight and expertise from his playing career and marketing qualifications to work alongside ONSIDE sponsorship research experts on a mix of client projects and studies within sports marketing.

ONSIDE is a pioneering consultancy specialising in Sponsorship & Research Services in Europe with extensive experience in independent insights, negotiation, activation, measurement and analysis.

The Dublin based operation bring synchronised intelligence and objectivity to ensure sponsorship advantage for many of Ireland and Europe’s Top sponsors.

"Joanne Cantwell" "John Trainor" "Joe Canning"
RTE’s Joanne Cantwell pictured with John Trainor and Joe Canning

“I’m extremely excited to be playing a role on the ONSIDE team to help their strong ambition to unlock new insights around the potential of win-win sponsorship strategies through sport,” said Canning.

“As a sportsman, I can identify with how this unique data driven approach can be a bridge to enhance outcomes and performance for sponsors and the sports they support.”

John Trainor, Founder and CEO of ONSIDE, added: “We share with Joe a recognition of the power of insightful information that puts sponsors and sports organisations in a better place to grow their organisations,” added John Trainor, Founder and CEO of ONSIDE.

“As such we are delighted to welcome Joe as a strategic advisor at ONSIDE. His perspectives in particular in GAA are unique, and he will be a vital part of the expert advisory team being built at ONSIDE.”

Galway face Kilkenny in the 2018 Leinster Senior Hurling Final on Sunday, 1st July.  Throw-in at Croke Park is 4pm.