Gardaí will be running a road safety campaign on social media throughout next week, encouraging drivers to slow down to save lives.
The #SlowDown campaign will run from Monday to Sunday in response to the rising number of fatalities on Irish roads this year.
Speaking today Chief Superintendent Michael Hennebry, Garda National Roads Policing Bureau said, “So far this year, 83 people have already lost their lives on our roads.”
“This is not just a number, these are people, husbands, wives, fathers, mothers, brothers, sisters, friends, colleagues.”
“Please reduce your speed in all circumstances, speed limits are not targets and we must change our driving culture and behaviours if we are to save the lives of those we love.”
The aim of this campaign is to encourage all roads users to modify their behaviour on our roads and to encourage all age groups to think about road safety and how they can influence the behaviours of others.
The #Slowdown Campaign will run for one week from Monday 27th June until Sunday 3rd July and will feature a number of well-known #SlowDown Ambassadors from around the country.