TikTok famous Irish dancing group Cairde has teamed up with Supervalu to encourage people to ‘Tap to Donate’ for the national autism charity AsIAm.
As part of SuperValu’s partnership with AsIAm, a fundraising drive will take place in all stores from 23 to 25 September with customers being asked to simply tap to donate €2 to the charity when making any purchase.
Money raised by customers over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu – AsIAm Community Support Fund.
Cairde have created a video for the campaign to encourage people of all ages across to get in-store and tap their cards, phones and wearables to donate €2 at the till.
Funds raised will support the work of the AsIAm Community Support Team, which works directly with autistic people and their families through a range of information, advocacy and support programmes.
The Community Support Team will also establish a AsIAm-SuperValu Community Support Fund which will allow local community groups around Ireland to apply for small grants empowering them to run projects such as social groups, subsidised therapies, group therapies and activity camps.
Commenting on the campaign, CEO of AsIAm Adam Harris said: “SuperValu continues to support the autism community and make it their mission to support autism inclusion.
“We are delighted they are hosting this Fundraiser across all stores as money generously donated by customers will be used to support our advice, guidance and support programmes for the autism community and will also enable us to establish a new fund to support local projects supporting autistic people across Ireland.”
Ian Allen, Managing Director, SuperValu said: “Our partnership with AsIAm is hugely important and we are so proud to be able to continue to build on the impactful work done with AsIAm in stores and communities around Ireland.
“To continue our mission to support autism inclusion, because community includes everyone we are looking forward to our fundraising event taking place in all stores between the 23 and 25 September.
“We encourage customers to support the campaign and tap to donate €2 at the tills when they’re making a purchase.
“All money raised will go directly to AsIAm to support local communities around Ireland and will help empower autistic people and relieve the pressures faced by many people and families around Ireland.
“Every single euro raised will enable us to deliver better support through AsIAm.”