Mr. Tayto signing books in Galway City Centre

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Mr Tayto will be holding a book signing in Eason Shop Street on Sunday 23rd November from 12pm-3pm to mark the launch of the ‘The Story of Tayto’.

Written with humour and style by popular historian Bobby Aherne, this is the definitive story of Tayto over the last 70 years.

Going from the invention of the cheese and onion flavour, and hand-packed paper packets in 1954, to Mr Tayto’s election campaign, the search for Mrs Tayto, and the rollercoaster of Tayto Park.

Beautifully illustrated with hundreds of images from the Tayto archives, packed with stories from the past and present, and sprinkled with just a bit of nostalgia for years gone by, ‘The Story of Tayto’ is the definitive insight into the iconic Irish brand and national icon, Mr Tayto.

‘The Story of Tayto’ is bound in a beautiful black and white cover with bold lettering, making it a coffee table centrepiece and a book for the whole family to enjoy.

Mr Tayto can’t wait to celebrate ‘The Story of Tayto’ with fellow crisp-lovers. To pick up your own copy, and meet the man himself, head to the signing at Eason Shop Street on Sunday 23rd November where Mr. Tayto will also be giving fans who get a book “signed”, a pack of Tayto to enjoy while reading their book.

Tayto will donate €1.00 for every book sold to its charity partner, Alone. Alone is a national organisation that enables older people to age securely in their homes as well as providing befriending services, advocacy and support. Tayto is proud to support Alone.

Mr Tayto is excited for you to learn how Tayto came to be not only the nation’s favourite crisps, but a part of our national culture through “The Story of Tayto”