The Galway based company Aró Digital Strategy expects to create 42 new jobs as a result of a new research partnership with NUIG.
Twelve of the new positions will be filled this year, with the remaining 30 expected to be filled over the next five years.
Aró and the university’s Insight Centre for Data Analytics have teamed up to develop a platform for hotels worldwide that it meant to increase direct bookings.
The research programme between the two will first involve analysing the existing online traffic and activity, sales potential, and above all conversion to revenue, at 14 participating hotels.
Using the insights from this research they aim to create an digital platform which will enable hotels to optimise and streamline their direct booking business within the business.
It will allow Aró Digital Strategy Hotel clients to acquire, engage convert and retain customers, targeting a 50% growth in direct bookings, along with a reduction in costs.
Triona Mac Giolla Rí, Director and co-founder of Aró Digital Strategy said that this partnership will bring “transformative innovation and change” to hotels they serve worldwide.
“The collaboration with NUIG and its Insight Centre, together with the benefit of actionable Artificial Intelligence will permit us to deepen our commitment to service excellence for clients and we will redefine what high touch engagement means to our Luxury hotel clients.”
Aró Digital Strategy, has its headquarters in the Connemara Gaeltacht on the edge of Europe in Furbo and has an international sales office in London.
Founded by husband and wife team, Triona Mac Giolla Rí and Alan Rowe, both are NUI Galway Graduates and Galway natives who’ve steadily grown Aró Digital Strategy over 23 years.
In Ireland, their clients include Ballynahinch Castle, Connemara; Hayfield Manor, Cork; Titanic Hotel Belfast; and Powerscourt Hotel in Wicklow to mention a few.
This research programme will be piloted on twelve of Ireland’s Leading luxury 4 and 5 star hotels and two international resorts.
Its announcement comes after the company invested €2 million in a Research and Development Unit at its Galway Headquarters.
Based on this they are recruiting 12 key senior roles at the company in 2021 with a further 30 forecast by 2026.