Connacht Rugby has entered into a new partnership with the US based software company Genesys, who will be their principal sponsor for the next three years.
Genesys will also become Title Partner for the Connacht Women’s Team, a move which is meant to help encourage the growth of the women’s game in the west.
As Principal Partner for Connacht Rugby, Genesys will feature prominently on the club’s apparel for the next three seasons, including the 2020/21 Home, Away and European kit.
CEO of Connacht Rugby Willie Ruane said that the partnership is “hugely significant” for the province, and everyone associated with the rugby club.
He described Genesys as a company with “firm roots” in the west of Ireland, where it has “huge ambitions” and some of the world’s best talent.
“We look forward to helping Genesys grow and scale their presence in Ireland. It’s been a pleasure to work with the team at Genesys and we are eager to build an exciting partnership between our two organisations in the years to come.”
The California based software multinational has had a presence in Galway since early 2018, when they acquired the local software firm Altocloud to add their expertise to Genesys’ customer service AI platforms.
“We are proud to partner with Connacht Rugby,” said Barry O’Sullivan, vice-president and general manager at Genesys.
“This partnership is a fantastic opportunity to connect with the local community and with the wider global rugby audience.”
“It also provides Genesys a platform to foster the region’s talents in computer science leading to exciting future career paths in the West of Ireland.”
image credit: Connacht Rugby