Ireland was promoted to over 50 tour operators and travel agents from Sweden, Denmark, Norway and Finland at a trade workshop in Copenhagen.
Twenty-two Irish tourism companies – including Killary Fjord Boat Tours – took part in Tourism Ireland’s 2023 Nordic workshop, meeting and doing business with the Nordic travel professionals.
They aimed to encourage them to extend their Ireland offering or to include Ireland for the first time in their programmes for 2023 and beyond.
The event provided a valuable opportunity for Tourism Ireland and its partners to remind the Nordic travel professionals all about the many great things to see and do around Ireland – including our great food and drink offering, fantastic accommodation options and our sustainable tourism experiences.
Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “We’re delighted that so many key Nordic travel professionals have taken the time to come and meet with our partners from Galway and elsewhere around Ireland in Copenhagen, to learn all about our superb tourism offering.
“Our aim is to increase awareness of Ireland among these influential Nordic tour operators and travel agents – and to help Ireland and our tourism partners secure a greater share of their business.”
In 2019, 256,000 visitors from Nordic countries visited the island of Ireland, who spent €116 million during their time here.