New prize app aims to reward people for binning their litter

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Galway Daily news New prize app aims to reward people for binning their litter

McDonald’s has partnered with the prize draw app LitterLotto to give encourage people to bin their litter by giving out rewards.

Mayor of Galway City Collette Connolly and Chairperson of Galway Tidy Towns Niall McNelis joined McDonald’s Franchisee Aaron Byrne and restaurant employees for a litter pick in Eyre Square to coincide with the launch of this initiative.

McDonald’s customers will be in with a chance to win instant spot prizes starting from €5, as well as being entered into a draw for a monthly jackpot prize.

This month to celebrate the launch of LitterLotto in Ireland there will be a special jackpot prize of €10,000.

Those taking part only need to capture a photo of themselves binning their litter and upload their image to the LitterLotto app.

Each time litter is binned an entry is sent into the app, allowing users to be in for a chance to win spot prizes.

Louise Page, McDonald’s Head of Partnerships said: “We are very excited to be partnering with LitterLotto here in Ireland and work together to help further incentivise people to take pride in their local community and bin rubbish responsibly.”

“It is also very exciting to give people the opportunity to also win some amazing monetary and spot prizes all while making positive change in their community”.

Simon Jacobs of LitterLotto added “By working together, we’re certain we’ll be able to achieve our ultimate goal of reducing litter, protecting wildlife and clearing our rivers and oceans of waste material”.

LitterLotto has been in operation in lots of different countries since last August, but it launched in Ireland recently, with the launch taking place in Galway.