New campaign promotes Wild Atlantic Way to British tourists


Nearly two million euro will be spent promoting the Wild Atlantic Way to British tourists in a campaign by Tourism Ireland and Fáilte Ireland.

Answering a question in the Dáil from Galway West TD Hildegarde Naughton, Minister for Transport, Tourism, and Sport Brendan Griffin says the ‘Wonders of the Wild Atlantic Way’ campaign is targeting potential tourists in six British cities.

“It is a new €1.8 million initiative to highlight the ease of access for the Wild Atlantic Way from six gateway cities in the UK, namely, Edinburgh, Manchester, Glasgow, Birmingham, Liverpool and London.

“The six arrival airports along the western seaboard are Cork, Kerry, Shannon, Donegal, City of Derry, and Ireland West Airport, Knock.”

Recently Deputy Naughton, Junior Minister and Galway West TD Seán Kyne, and Minster Griffin travelled to west Galway to visit the Connemara Greenway and help promote tourism in the region.

Deputy Naughton says that the Atlantic Way is an important part of the economy in the area.

“The broadening of access to and the success of the Wild Atlantic Way is of vital importance to the west of Ireland.

“It is important that we continue to review these marketing campaigns to ensure we maximise the potential of our amenities along the Wild Atlantic Way.”

According to Minister Griffin visitors to Ireland from the UK declined by five percent in 2017.

As part of the campaign Tourism Ireland and Fáilte Ireland are partnering with UK radio station Classic FM which has a listenership of five million people.

Overall Minister Brennan says that the campaign targets approximately 10 million people in Britain.