Lidl announces contract with local coffee business

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Lidl has announced a deal worth €500,000 with a Galway coffee business to supply its network of 210 stores across Ireland.

The 12-month contract will see the Galway Roast’s blend of Guatemalan, Brazilian and Honduras coffee stocked exclusively on Lidl shelves from next Thursday, 2 September.

The Galway Roast first opened as a small coffee shop in Tuam in 2008, with owner Niall Murphy buying a small 1 kilo roaster which he used to develop his own signature coffee blend.

The artisan producer then crafted the perfect coffee flavour by experimenting with different coffee beans and flavour combinations.

Faced with sudden closure due to the pandemic, Niall saw an opportunity to take sales online and diversify into the retail market, subsequently setting up a new production facility in Athlone.

Niall then decided to expand The Galway Roast even further venturing into wholesale.

The Galway Roast first connected with Lidl through its annual Kickstart Supplier Development Programme back in 2018.

Since, they have been regular participants in Kickstart promotions over the years, learning how to build their brand and develop their business ultimately resulting in Lidl now listing The Galway Roast’s coffee for its 2 million weekly customers.

“I am so proud to see our coffee on Lidl’s shelves as part of their core range and to receive such support for our business – there really is no feeling like it, said Niall Murphy.

“I’ve learned so much by participating in Lidl’s Kickstart Supplier Development Programme.

“I’ve found it to be a great process and it’s a massive boost to all companies that take part.

“I’m so glad that I applied all those years ago and would strongly encourage other young businesses to do so too.”