Aldi has unveiled its revamped ‘Project Fresh’ store in Loughrea following extensive renovations as part of a €160 million investment in the Irish store network.
The Project Fresh redesign means that the Aldi store in Loughrea will now be 100% powered by wind energy according to the supermarket chain, while heavy investment has also been made in the store’s energy management systems.
Aldi has committed €100m to constructing and opening 20 new stores, while Project Fresh sees Aldi invest a further €60m in revamping the layout and design of all of its 137 stores nationwide.
A spokesperson for the supermarket chain said that the redesign for the stores focuses on improving car parking space, putting fresh food front and centre, and making sure there is clear signage, all to make shopping as hassle free as possible.
The Loughrea store is also active in the local community through activities like the partnership with FoodCloud which has seen it donate over 1,000 meals to charity to date.
It has also partnered with Galway Hospice Foundation, Loughrea Community & Family Resource Centre and Pieta House Galway through the Community Grants Programme.
Speaking at the reopening, Edyta Pawlet, Store Manager at Aldi’s Loughrea store said: “The Project Fresh revamp of our store is great news for shoppers. Its new spacious design makes for a very easy and enjoyable shop.”
“Our commitment to our customers is we will never be beaten on price and will always provide the best value. Our Swap and Save campaign continues into 2019 and the goal of this campaign is to remind shoppers about the saving that can be generated by swapping their weekly shop to Aldi.”
Aldi operated nine stores in Galway out of a nationwide chain of 137 outlets employing 3,600 people.
The chain has been increasingly working with small scale local producers through its Grow With Aldi supplier development programme, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in Aldi’s 137 stores.