Local kombucha company named Maxol ‘homegrown’ champs!

Founders, Emmett Kerrigan and Keith Loftus pictured with Maxol CEO, Brian Donaldson
Founders of All About Kambucha, Emmett Kerrigan and Keith Loftus, pictured with Maxol CEO, Brian Donaldson

Local business All About Kombucha has been named as the overall champion in Maxol’s national ‘Homegrown’ contest for small to medium sized food and drinks businesses.

While the initial programme sought to reward four Irish producers, such was the quality of entries that six winners were chosen from more than 100 entries.

An expert panel of judges reviewed the entries and named All About Kombucha as the inaugural Homegrown at Maxol Champion for 2023.

More than 200 retailers cast their vote at Maxol’s recent Retailer Conference at The K Club, with the local Galway business, which creates freshly fermented sparkling teas brewed from organic ingredients, securing the overall title.

Keith Loftus and Emmett Kerrigan, founders of All About Kombucha, spoke about being crowned the inaugural Homegrown at Maxol champions.

“We’re delighted; ‘Buzzing’ as Emmett would say! We joked that the only thing better than getting a Hole in One in The K Club was being crowned Homegrown with Maxol champions in the first year of the competition.

“The importance of awards such as Homegrown cannot be overstated here. We’re always impressed to see the best of what Ireland’s producers bring to these types of events.

“Securing the listing, not to mention all of the additional support that comes with this programme is invaluable to us and we are looking forward to seeing our products in Maxol fridges over the coming weeks.”

The other winners were White Hag Brewery in Sligo, Good 4 U, also in Sligo, SAGE Meal Solutions in Cork, The Luxury Confectionery Company in Cork, and Absolute Nutrition in Dublin.

They will all receive a free listing at up to 72 Maxol stores in the Republic, as well as invaluable mentorship along with PR and marketing support.