Galway woman appointed Chairperson of Digital Business Ireland


Galway native Ashley McDonnell has been appointed as the new Chairperson of Digital Business Ireland, the country’s leading representative body for digital and online businesses.

The Craughwell woman is currently a technologist with global luxury powerhouse PUIG, prior to which she was a Luxury Account Manager for Google.

Before that McDonnell worked at the helm of e-commerce, as a Digital Manager with Parfums Christian Dior, and as a Digital Analyst with Moët Hennessy Louis Vuitton.

Most recently, McDonnell was crowned ‘Digital Trailblazer’ at the DBI permanent tsb National Digital Awards 2021.

Speaking about her appointment, McDonnell said that it is an “incredibly exciting” time for the organisation. “I am thrilled to be at the centre of so much innovation and growth”.

“The past two years have been an incredibly challenging time for all of us – no more so than in Galway – but the sheer breadth of talent across the digital sector in Ireland is a source of inspiration.”

“The exponential growth of e-commerce marketplaces has come at a pivotal moment for businesses throughout the country”

“I believe that Digital Business Ireland can play a crucial role in helping SMEs to realise their digital ambitions.”

Digital Business Ireland (DBI) is the leading representative body for the Irish e-commerce sector.

With over 8,000 businesses in its community, it continues to grow its membership footprint across a wide range of industry sectors.

Secretary General of DBI Lorraine Higgins, said: “I am delighted to confirm the appointment of Ashley McDonnell as the new Chairperson of Digital Business Ireland.”

“I am very much looking forward to working in tandem with her over the course of the next year, as we seek to deliver cutting-edge insights and digital strategies to our membership”.

She added that Ashley’s career trajectory has been “nothing short of extraordinary”, and that her experience and expertise will be of great benefit in representing members’ interests.