Want to tailor compelling and captivating product content for your new launching cases or newly opened ecommerce store but feeling stressful about finding amazing ideas? This blog is here to solve all your concerns. Explore deep-dive ways to explore creative and practical ideas to tailor engaging product videos to increase your product retention and sales in the blink of an eye. Explore now!
Key ways to discover practical and creative ideas for product videos
Finding creative and implementable ideas for product videos to drive sales and retention is not always an easy task, especially with new brands or new products. Here are several tips that you can leverage to make this journey easier:
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Learn about customers’ pain points
First, what you need to focus deeply on is to understand the real pain points of your customers for making impactful and relevant product content.. Read reviews, forums, or social media to understand what issues they are discussing. Utilize these as the basis for creating product videos explaining how it addresses a particular issue for that audience. Use real-life situations and relatable difficulties to enable your content to resonate with individuals. Understanding their needs provides ideas, but also ensures your video is relevant, helpful, and genuine – something that audiences desire to view, trust, and potentially convert from.
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Deep dive into gaps about competitors’ content
Review competing products’ videos to observe what’s being offered—and what isn’t. Seek chances to improve their video using stronger imagery, more specific messaging, or a stronger tone. Browse the comments to assess what viewers enjoyed or felt was lacking. Use these discoveries to develop fresh angles or fresh styles (e.g., how-to videos, reviews, or unboxing) with higher value. Differentiating through filling a gap in creativity or knowledge can give your brand a unique voice.
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Leverage AI-powered tools for compelling ideas
Engage AI-powered idea generators, video script generators, and keyword planners for ideation. Leverage AI-generative tools to help you come up with catchy headlines, hooks, and angles for your product and audience. You can use YouTube auto-suggestions or TikTok’s latest trends to see what consumers are interested in. AI-driven tools not only speed up the idea phase but also generate new, unique ideas you would never think of doing manually—perfect for keeping content new and creative. In case you want to have a more versatile option, come to CapCut Web’s AI video editor to brainstorm your video ideas while also editing your product videos with compelling visuals and graphics without further efforts.
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Analyze current viral trends and templates
Search platforms like TikTok, Instagram Reels, and YouTube Shorts to find out what video trends, challenges, or audio are currently trending. Leverage these templates to showcase your product in a fun, like-me scenario. For example, turn a hit “day in the life” video into a product-use scenario or grab a trending sound with a product twist. Staying current with video trends makes your content timely and increases the likelihood of discoverability and sharing. One more thing is that you should make sure that the chosen trend or concept is harmonious with your brand position to drive the best impacts and avoid complex situations.
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Ask your customers straight out
Sometimes the best ideas are yours. Distribute short questionnaires or polls asking what they want to see, or review FAQs and customer support queries. Invite customers to tell you about how they use your product and turn their experiences into testimonial-style videos. This authentic point of view spurs idea generation with a touch of authenticity to your content. Bonus: User-generated content can also be used as video content in itself, saving time while fostering trust.
Leverage CapCut Web’s AI video editor for new and engaging idea creation
With CapCut Web’s AI video editor, you can also find creative ideas for your product content in seconds. First, sign up for your CapCut Web’s AI video editor account and follow this intuitive and simple guide:
Step 1: Enter your topic
At the main interface, choose “Brainstorm with AI” to be directed to the main idea creation interface. Here, enter your topic for the AI-powered tool to help you find captivating ideas. For example, type in “ideas for a fashion product video” and hit the arrow button to move on.
Step 2: Pick key points and generate scripts
Select some captivating key points from the generated ideas by choosing the “Pick” button. You can feel free to ask the tool to generate more ideas or increase the level of idea depth with the “Explore” button. After all, choose “Generate scripts”.
Step 3: Generate your video
Select your video duration and other requirements for scripts, then choose “Generate.” You will be directed to the video editing interface. Here, shine up your content with various powerful AI features, such as voice changer or music stocks for the best output.
Conclusion
To find captivating and compelling ideas for your new and engagement-driven product content, follow the above tips. You can utilize CapCut Web’s AI video editor, featuring a powerful and advanced AI brainstorming feature, to generate trendy and practical product video ideas. Leverage other AI-powered tools to help you further improve your video without manual efforts, such as text to audio free or ready-to-use product video templates. Explore this special tool now!
