New research commissioned by Three reveals that Ireland is a nation of everyday spoofers – with the most common white lie being the claim: “I’m on the way” (when you’re not).
According to the national survey, 68% of Irish adults admit to telling someone they’re en route before actually leaving, and 58% go as far as to state they are only 5 minutes away.
The behaviour is most common among younger adults, with 79% of 20–30-year-olds owning up to it, and men are more likely to do it than women (72% vs 64%).
Other top spoofing habits? 59% of respondents say they’ve blamed “bad signal” to avoid a call or reply, even when their coverage was fine.
Three has commissioned this survey at the same time as the phoneand broadband service provider has been named Ireland’s no. 1 Network for coverage, reliability and speed by Opensignal.
To celebrate the award, Three is rebranding three of its flagship stores to “One” for the next four days in Grafton Street, Dublin; Patrick’s Street, Cork; and Shop Street, Galway.
The tongue-in-cheek activation flips the brand’s own name to highlight its number one network status and plays on the idea that while spoofing might be part of Irish culture, one thing you can’t spoof is your signal.
“Opensignal has named us Ireland’s no. 1 network for coverage, reliability and speed – so to celebrate, we’re changing some of our store names to ‘One’ to reflect that”, said Ronan Gibney, Director of Sales at Three Ireland.
“Because while we know Irish people are prone to spoofing at times, one claim that isn’t exaggerated is we’re now Ireland’s no.1 network, independently proven by Opensignal.”
Other highlights from the report include:
- 24% have lied about their Leaving Cert results, with men more likely to exaggerate by over 100 points.
- 39% admitted to posting online to make life seem more exciting, more common among women and younger people.
- Just 21% say they trust brands who claim to be “the best” without independent proof.
