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Connacht Rugby have announced a new marketing partnership with Knock Airport to boost their images to visitors.
Knock Airport is the main international travel hub for people throughout the West and North West of the country with a total of over 800,000 people expected to pass through its doors in 2019.
Under this new partnership visitors will be greeted at Knock with the newly refreshed Connacht brand identity which will be increasingly visible throughout the airport in the coming months.
Announcing the partnership, Brian Mahony Head of Commercial and Marketing at Connacht Rugby said that they have two strong West of Ireland brands that make an impact on the international stage.
“Ireland West have opened up an international gateway for the people of the entire region. Similarly, Connacht Rugby has been making an impact on the international stage over the past number of years through our progression both on and off the field.”
He added that the partnership will benefit both visitors travelling through the airport and supporters of the club.
Throughout the upcoming season of Champions Cup and PRO14 action in the Sportsground, Ireland West Airport will provide free flights to a host of European destinations to two lucky fans for each home game.
The winners of each pair of tickets will have the opportunity to select from routes such as Barcelona, Cologne, Faro, Milan, Liverpool, Bristol, Nottingham and Edinburgh.
Donal Healy, Head of Marketing, Ireland West Airport added that the two groups have “a shared vision on our roles in the Connacht region and the community focus of both organisations means a strategic partnership such as this made complete sense.”
“We will never forget that historic night in 2016 when the Connacht team arrived home into Ireland West Airport as Pro12 champions and were greeted by 5,000 fans,” he said.
“It’s an occasion that will live long in the memory and this partnership will aim to build on the long standing relationship we have had with Connacht Rugby.”
photo credit: Connacht Rugby
